Grease has returned to its once former glory in popularity. The original film which was released back in 1971 & eventually became a cult fanatic film, so much so that it launched the careers of multiple famous Hollywood actors including John Travolta.
It’s been decades since the film has been popular on a mass scale but this changed on January 31st, 2016 when Grease: Live was released to television audiences around the globe. Fox crafted a live version of the film for modern audiences which starred Vanessa Hudgens & Aaron Tveit.
The same story of Danny Zuko & Dandy Dumbrowski falling in love with one another after one magical summer is retold in this live rendition of the film. Both the live performance & the film are set in 1959 at Rydell High School. There have been multiple revivals of the film in order to bring it back into pop culture. Each revival took place on Broadway with one occurring in 1993, 1994 & 2007. It wasn’t until 2016 that the live version of the film was given to TV Audience.
Sales have risen by 24.3% in the last seven months since the live version of the film was released to the public. Both Grease & Grease 2 have been selling a far greater amount of money then they have in decades. This is all thanks to the fact that famous Hollywood actors who are a part of the youth chose to be a part of the live rendition. It brought millions of young people to the franchise.
Paramount Pictures, when they originally released “Grease 2” only made $15 Million at the box office. This film competed against E.T. The Extra-Terrestrial, Star Trek II: The Wrath of Kahn, Rocky III & Poltergeist. The competition was fierce and resulted in a small box office, causing for a third addition to the series to be axed. Luckily with the new popularity, Paramount Pictures has been able to earn millions once again through the first film, the second and the live musical.
There is now the possibility of a third film being created, a third Grease. If this was the case, then Paramount would have much to do in order to redeem themselves from the mess that is Grease 2. Fans of the series hope that Danny Zuko & Sandy Dumbrowski will return in some kind of fashion. Musicals are on the rise once again with new films like LaLa Land & Moana hitting the screens this year makes it no better time for Paramount to make this film. Paramount has yet to make any official announcements pertaining towards the second sequel to Grease. The problem with making a sequel to a beloved series is that often fans will resent it. The most recent example would be the new Ghostbusters.
The best thing about Grease returning back to its once former popularity is that it has introduced an entirely new generation of beloved films from a time long gone in cinema history. It has shown that there is more to filmmaking then CGI & Explosions. The popularity is well deserved, and we can only hope it increases so that a third addition to the franchise can be a reality.